6 Strategies to Promote Your Blog More Effectively

Blog posts should make people aware of your brand, grow traffic and sales, and increase your online community membership. It is necessary to develop different ways for your readers to receive your content, which means using certain approaches that will give your business and its blog a definite advantage.

1. Make sure you use social media outlets.

It is no secret that using social media is crucial for successful blog promotion. It is often the first recommendation for getting your name out there. Using social media gives you access to millions of potential customers, but also allows marketers to reach customers’ friends, family, and other connections. In addition, social media tools provide analytical data that can help optimize the work you do, gain more audience members, and enable your online business to grow. But that’s not all! When you use social media effectively, the users in your audience end up doing much of the work for you. They will share and repost your articles, which reaches a lot of additional users and distributes the links in a way that increases your influence on the numerous search engines out there.

2. Send emails to blog subscribers.

If people agree to give you their email address in exchange for your records, they are obviously attracted to what you are saying to them. Because of this, you should send an email to these people whenever you have new web content, maybe even automating this process to save yourself time later on. When you deliver emails that contain links to your newest posts, consider adding promotional material such as related evergreen content, or even information on upcoming articles. This should keep them coming back to you for years to come.

3. Share your information with groups.

Since you’re a professional blogger, you’ve probably signed up for plenty of online groups, such as industry forums, as well as social media outlets like Facebook, Twitter, Google+, Instagram, and LinkedIn. Spend time developing relationships with the people on these pages, as that could very well lead to your “friends” promoting the work that you create by sending your links or posts to all of their “friends.” Naturally, you will have to reciprocate the favor, which means being particular with whom you ask for favors, but this is an excellent tool to use.

4. Find related posts and comment on their blogs.

Use RSS feeds from similar blogs to search for recently posted articles that relate to yours in one way or another. Next, add a comment that praises a section of the post and a suggestion to go to your site for additional information. Be sure you also include a link to your site. Make sure to make the content unique and informative, so it doesn’t look like spam and get deleted by the owner of the blog.

5. If readers are asking questions online, answer their question by submitting one of your posts to them.

Sites such as Ask.com, Quora, Yahoo Answers, and more offer a way for users to ask specific questions so that other users can provide answers. This is an excellent way to not only provide competent, researched, and educated answers, but also to provide a link to your articles and gain the confidence of these knowledge-seekers. These people are used to getting bad answers or none at all, so you will gain their trust and maybe even their endorsements if you give them well-thought-out answers.

6. Send emails to all of the people and sites that you mention in your posts.

Just about everyone loves hearing about themselves, so each time you mention a specific blog, individual, etc. that isn’t specifically related to you and your business, don’t forget to email the affected parties. They’ll probably like what they see and, in turn, will be more likely to send your post out to their list of contacts, and maybe even advertise it to their own advantage.

Anything you can do to share your blog with others—from using social media wisely to answering online questions from others, to sharing information with other bloggers—will help you increase the blog’s effectiveness. By using these and other strategies, your blog will start to produce the type of results you’re looking for.