These days, most business owners know that not only does a business website produce certain advantages, but it is also actually a must for your business. But once you’ve put your business online, it can still be a little difficult to figure out how to proceed from there. SEO and social networking are both important, but which one should be taken advantage of first, particularly once you take into consideration your budget constraints? Regardless of your answer, one thing is certain: a blog is a necessity in today’s business world. There is simply no other way around this.
Many people get nervous when thinking about their writing skills. They think they can’t write, or that they don't have anything important to say. But if you have a lot of expertise in a certain area, you do have something to say—and with that, you can at least come up with topics you want to write about. After all, you can find a professional blog writing service to do the actual writing if necessary. Still not sure that your company needs a blog? Then let’s look at some statistics. As they say, numbers don’t lie, and the statistics below will convince you that you do, in fact, need a blog in order for your business to grow and thrive.
The majority of online consumers—81%—trust the information they read on blogs.
In the past, people were told not to believe everything they see on television; today, people are taught not to believe everything they read on the Internet. This doesn’t hold true for blogs, though, as consumers tend to trust the information they receive there. As a blog writer, you do not have to be an expert writer, but you do have to earn your readers’ trust. Your blog is an add-on for your website, so it must contain accurate, even entertaining, items that educate your audience. Delivering high-quality content that consumers are looking for means these people will consider you a trusted authority on a particular topic.
61% of online consumers in the U.S. have purchased something based on a blog’s recommendations.
With the large amount of options available to most consumers, most of them still cannot tell the difference between varying brands of the same product, whether that product is diapers or a box of crackers. Therefore, they want someone else to try out the products for them, and then recommend what’s best based on their experience. This is an excellent way to use your blog. Developing product reviews that introduce your product or service to potential customers means they will have the information they need to feel confident about making a particular purchase.
When small businesses have a blog, they have 126% more lead growth than those who have do not have a blog.
Though lead generation can be time-consuming and stressful, it is a necessity when you wish to grow your business and attract fresh customers. Blogs help with that in numerous ways. People visiting your blog already have an interest in your product or service, and you’ll bring in more targeted traffic because a blog will improve the rankings of the search engines that you use. It is definitely a win-win situation.
Blogs also allow you to do things you cannot do with just a website, such as building an online community and promoting interaction between different entities. Readers will essentially bring the leads to you by commenting and asking questions, which makes communication much easier and prevents you from having to go out and search for your leads.
When you have a blog, you get 97% more inbound links.
Your search engine ranking will improve once you get a diverse network of websites that uses links to point back to your pages. Most blog owners do not want to look like they’re only there to promote other businesses, as this could cause readers to consider them less credible. It is true that when your business has a blog, you get more numerous inbound links because you are more appealing to the blogs that others are in charge of. Of course, it is also better because your constant creation of content will provide new ways to both share and re-post, which always increases inbound links.
When consumers read custom content on a website, 60% of them have a better impression regarding the company.
Even if you use your website to describe your history, mission, or your products and services, users still don’t trust entities the way they trust people. Websites and businesses simply have less “human” appeal than people do. But it’s different when you have a blog. Blogs make businesses seem more “human” because they tend to showcase things like people and personalities instead of just the business side of their company. Regardless of who writes your blogs—employees or ghost writers—they allow you to connect with potential consumers on a more personal level. Once these people get to know you through your blog, a bond will develop, which will also create loyalty to your brand and allow them to feel more comfortable purchasing from you and supporting your business. A blog is simply an excellent way to instill trust in would-be customers.
Potential customers trust the information they glean from blogs. Blogs are an absolute necessity—and, if used properly, they are an irreplaceable tool for promoting your business. Take advantage of the fact that most readers trust the information in your blog, and are more likely to try your product or service after reading it, to further enhance your content and therefore grow your business.
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