Ashley Smith

November 20, 2017
Long vs. Short Content: Maximizing Your Content for Rankings and Engagements
The search paradigm has shifted, and long content is being ranked consistently higher than short content, which once reigned supreme. Users love to engage with well-researched content several thousand words in length, but short content still has its place, and both can be used to improve your rankings and engagements.
January 22, 2017
“Call to Action” Is More than Just a Phrase
Developing the perfect call to action does not happen overnight. It takes practice and requires adhering to certain techniques. By following some simple rules, you can improve your ability to create the perfect call to action, and therefore increase your bottom line.
August 20, 2016
7 Phrases That Will Kill Your Content Marketing
Words have meaning. When people read your sales page, every word or phrase produces a particular connotation. Using the right phrases—and avoiding certain ones—is the only way to ensure that readers will continue on to your call to action, which is the ultimate goal.
September 29, 2015
Developing Your Marketing Content – Do it Yourself, or Hire Out?
Deciding whether to write your marketing content yourself or hire it out to a third party can be a little challenging. However, in the long run, most people find that having professional copywriters available means saving both time and money, and also lends credibility to your business.
June 26, 2015
Creating the Perfect Sales Page
If you keep certain tips in mind when creating your sales page, it will increase the odds that your readers will continue to the call to action section. Developing a strong introduction and allowing a simple buying process are just two elements of creating the perfect sales page.
September 16, 2014
Should Marketing Agencies Use Professional Writing Companies?
When deciding whether to use professional writing services, a lot of things need to be considered. Using professional writing companies means eliminating the potential problems associated with hiring freelancers or full-time employees of your own.