To choose the most effective social media platform, you must first find out all about your customers. Things to consider include their age range, location, gender, buying habits, and income. Once you decide who your potential customers are, you can then determine which social media outlets they are more likely to visit. Below are some items to consider about each of the social media outlets:
With more than 1.2 billion users worldwide, Facebook is the largest social media site today. The use of Facebook is crucial for almost all businesses and continues to grow daily, particularly with older people. Especially when it comes to local businesses, clients use Facebook to find everything from sales and specials to opening times, events, and much more. Though they can be a little costly, sponsored Facebook ads are also an excellent way to target a specific audience or demographic area.
With over 250 million users, Twitter is one of the fastest-growing social networks today. Twitter audiences tend to be niche-based, so the website is an excellent platform for niche businesses. It lets you send out tweets to your users using 140 characters or less, which ensures that your point will get across instantly and quickly. A key point when using Twitter is to post to the site at least once a day. You can also run advertisements on Twitter.
Google+
Google+ has over 300 million users and is extremely popular these days. Because it is an often under-utilized platform, many business owners do not think to use it. As long as you’re active on the site, you will benefit from it, as it can perform some amazing feats for your search engine optimization (SEO) efforts. Google+ is also an excellent platform for all technology-related companies.
With a different ambiance than either Twitter or Facebook, LinkedIn is preferred by many business professionals across the globe. With more than 300 million active users, LinkedIn works well if you want to connect with people in your industry, which means it can also enhance your ability to be considered an industry expert. Although e-commerce stores tend to shy away from using LinkedIn, the sites work quite well for business professionals and B2B companies.
Making Your Strategy Work
After working on your target customer and choosing your social media platforms, the next step involves intermingling with other users on all of your accounts. This can be fun, but also exhausting. So if you want to take full advantage of the time you spend on social media, here are some tips to follow:
- Whether you do it yourself or you choose an employee or a third party, only one person should be in charge of all of the social media outlets for your business.
- Develop a specific strategy. You should also be able to commit to the schedule and the social media strategy that you’ve developed.
- There is no need to use every social media platform available; you should always concentrate on quality over quantity.
Becoming familiar with all of the most popular and utilized social media outlets is the first step to using them to promote your own business. As soon as your social media strategies have been sharpened, you will be able to fully benefit from their networks—and thus increase your sales and your bottom line.
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