September 2, 2024
Converting visitors into leads is one of the main goals of website copy. If your copy fails to connect with your audience, you may not get the results that you want from your marketing campaigns.
July 12, 2024
Crafting compelling content is essential in the world of B2B marketing. If you want to drive engagement and generate more leads, you need content that resonates with other businesses.
November 20, 2017
The search paradigm has shifted, and long content is being ranked consistently higher than short content, which once reigned supreme. Users love to engage with well-researched content several thousand words in length, but short content still has its place, and both can be used to improve your rankings and engagements.
August 20, 2016
Words have meaning. When people read your sales page, every word or phrase produces a particular connotation. Using the right phrases—and avoiding certain ones—is the only way to ensure that readers will continue on to your call to action, which is the ultimate goal.
October 23, 2015
E-books are something all businesses need in today’s tech-savvy world. Knowing how to create and promote the perfect e-book is essential, and—if you take certain steps to improve the content of the e-book—simple.
September 29, 2015
Deciding whether to write your marketing content yourself or hire it out to a third party can be a little challenging. However, in the long run, most people find that having professional copywriters available means saving both time and money, and also lends credibility to your business.
July 11, 2015
A blog can make a business seem more reliable and trustworthy. Knowing how to use your blog to the best of its abilities allows you to develop brand loyalty and increase your customer base in no time.
June 26, 2015
If you keep certain tips in mind when creating your sales page, it will increase the odds that your readers will continue to the call to action section. Developing a strong introduction and allowing a simple buying process are just two elements of creating the perfect sales page.
April 11, 2015
Generating new traffic to your website is easy once you know a few basic rules. These rules can help you remain creative on a daily basis, so that you can continuously draw people to your website.